About Us
Learn about our mission to make premium cold plunge therapy accessible to everyone
Cold Plunge SoCal started with a simple truth: cold plunging transformed our daily routines and our well-being. But when we went to buy our own tubs, we kept running into the same problem—great steel and ceramic plunges were priced like luxury status symbols.
We believed there had to be a better way. So we did the work: we sourced directly from top manufacturers outside the U.S., vetted build quality, and streamlined the supply chain to remove the layers of markup. The result is what we wanted for ourselves—premium steel and ceramic cold plunges, thoughtfully designed and built to last—without the inflated price tag.
Our Promise is Simple:
Quality First
Durable materials and reliable construction.
Fair Pricing
Factory-direct relationships, no unnecessary middlemen.
Straight Talk
No gimmicks—just an exceptional plunge at an honest value.
We're proud to be SoCal-founded, community-driven, and focused on helping more people access the benefits of cold therapy. Whether you're just getting started or upgrading your setup, we're here to make the best part of your day more attainable.